We get asked all the time – "how do you get ideas for collections?"
We use a simple formula. Let's take The Great Outdoors as an example. Here's the recipe:
I'm not sure if it was after a hard day's fishin' or if this happened on the first night, after the drive up from NY, but the lads found themselves sitting at the bar in the Stirling Lodge – I'm imagining a place that looked somewhat like this:
Apparently the bar was full of amazing sportsman memorabilia: kitsch, paintings, posters, postcards, and trophies. Probably the walls were covered in stuff like this:
The Eureka! moment ensued, and thus was born: The Great Outdoors.